Drink Consciously

Oregon has built a national reputation around its two first loves: craft beer and the environment.

In 2016 I collaborated with a member of Oregon Environmental Council’s Emerging Leaders Board on a special project to highlight and encourage innovations in sustainable brewing. We enlisted Hopworks and Migration Brewing Company to collaborate on a ‘carbon-conscious’ beer, a beer brewed with its carbon footprint in mind.

Together, we devised a plan to use only local, sustainably-sourced ingredients to brew a fresh-hop IPA. The ambitious plan event involved the pick-up and delivery of 200 pounds of fresh hops via bicycle. Darkness, a rainstorm, and a lack of safe bike lanes foiled, our efforts, but the experience gave us the name for our beer: Best of Intentions.

Best of Intentions Fresh Hop IPA with Hopworks Pub Series label
Best of Intentions Fresh Hop IPA with Hopworks Pub Series label. Photo by Hopworks

In addition to managing the project, I assisted in writing promotional copy and in designing the beer label. We held a successful release party for the beer that brought dozens of community members together in a conversation about how our practices as businesses and as consumers can drive change towards a more climate-conscious Oregon.

The video above was shot and edited by the amazing people at Hopstories.

Leave a comment