Branding
The genius of a strong brand rests in its simplicity. I help identify a strong, unique identity for a product, service, or organization. I then build a brand from this foundation.
Content Management
Of course you need the right words to tell your brand’s story, but the core message can be lost without a cohesive presentation. I provide web content to ensure that the words, images, and media stop shouting over top of one another and start singing in harmony.
Copywriting
Many organization may have ideas worth sharing with the world, but only a select few find the right words to make those ideas stick. Inspiring prose requires the kind of time and focus, rarely available to those at cause-driven organizations, which is why their communications are often plagued by stale copy. I offer a fresh perspective.
Graphic Design + Photography
We live in a vivid world, and evoking an emotional response is a multi-sensory sensory endeavor. Writing is my first love, but above all, I’m a storyteller. During my years in non-profit communications, I honed my skills in graphic design for both print and digital media, and leveraged my eye for photography to provide compelling imagery. I can do the same for your organization.
Strategy
It’s hard to know what bait to use if you don’t know what you’re trying to catch. Hoping to just get something often results in getting skunked. The same is true for marketing your services. I take the pulse of an industry with targeted, thorough research and apply my findings to craft an effective communications campaigns.
